Thus on one level it may be read as an ironic comment on our logo-fixated consumerism, while on another we note the parallel between
the rendering of the ‘moor’s’ head and the figures of the porters and thus the way in which stereotypes are propagated and maintained in our daily lives.
This reading is substantiated by the disproportionate scaling, the lid of a small box has grown monstrously large and the ‘moor’ is multiply and mechanically
reproduced. What is on display is the perversity of western perception embedded in the commonplace. |
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The tension of the picture lies, as it does in all of Ponger’s work, in the use and creative misuse of various rules of photography,
in the creation and fracturing of various levels of meaning within the image and the dissonance in the different levels of reality. The resulting ambiguity
within the work creates a space within which the viewer is free to consider how we, personally and collectively, appropriate and distort aspects of other,
non-western, cultures. |
